Floral Offering

Get customer senses firing as soon as they step foot in the store with a colorful and fragrant floral department. A well done floral department helps signal freshness throughout the store. AWG’s floral team can customize at every level for the variety of customers’ needs. The team of experienced divisional floral buyers and merchandisers helps build floral sales with the right product for a member retailer’s geographical area, no matter what size store.

Floral Products

AWG has over 2,500 items that can be shipped across all divisions. Offerings include:

  • Custom collections to coincide with produce department seasonal and holiday themes
  • Bouquets of the month
  • Premium sunflowers
  • Custom pallet shippers
  • Rose globes
  • Pre-made candy arrangements
  • Exotic and foliage plants
  • Mums, poinsettias, and holiday greens
  • All accessories

Vendor Partners

AWG supports family owned vendors, growers, and nurseries in order to customize all programs in order to set the bar high and be a point of difference compared to the big box stores. AWG has more than 300 vendors in the floral network that can handle all floral needs from fresh cut, to potted, to balloons and outdoor products. AWG’s warehouses feature climate-controlled aisles designated specifically for floral items, helping ensure freshness throughout the supply chain.

Some of our key vendor partners include:

  • Dos Gringos
  • Sun Valley
  • Brightland Farms
  • Aurora World
  • Evergreen Plant Company
  • Melody Farms
  • Micky’s Minis

Pricing & Promotions

AWG’s floral team is hard at work corporately and throughout divisions helping member retailers get the best possible cost on all types of floral offerings. Bin product, truckloads, and shippers are just a few of the ways the team delivers every day and seasonally relevant product at a competitive cost.

Department Support

AWG offers merchandising support and resources in all divisions to create the overall best programs at the best cost.