Digital Programs

Email Marketing – Connect With Customers

77% of consumers have indi­cated they prefer permission-based market­ing messages through email. Reach them where they want to hear from you.

It keeps traffic going to your website, social media and other digital properties.

It’s measurable. Unlike print, you can see how many people have opened your email, clicked through to your website, or forwarded it to another person. Here’s how we help:

• Set up a design template, create images and write copy for your emails.
• Help you build your email list through website widgets, social media contests, printable bag stuffers and posters to display in store.
• Recommend what to send: weekly ad reminders, promo­tions/events, new products, and exclusive deals you can track via special PLU code
• New products and exclusive deals you can track

Mobile Apps – For Your Shoppers On The Go

We offer two slightly different mobile apps, based on whether or not you have a website and what platform the website is on. Contact us so we can determine which would be the best fit for your store.

Online Shopping

Take your sales to the next level! AWG has established strategic partnerships with these leading online grocery providers.

Freshop – Includes fully integrated new website with hosting, shopper app and picker app, store finder, list building, recipes and more.

Rosie – an Instacart company – User-friendly, gives you complete control and integrates seamlessly with your website.

If you currently have a Loyalty or Digital Coupon program, our solutions can integrate with your existing offerings!

Online Targeted Advertising

Turn browsers into customers by displaying your brand in front of the right person at the right time, in the right place.

Our team, powered by AdCellerant, has developed a revolutionary advertising technology platform with a comprehensive digital agency software solution that oversees the full lifecycle of a marketing campaign.

Loyalty & Digital Coupons

Our loyalty & digital coupon platforms help our member retailers to use first-party data to track sales and behaviors, segment customers, offer targeted promotions, and market more effectively. AWG member retailers participating in our digital coupon programs offer shoppers more opportunities to save with a national digital coupon feed, AWG-curated content, and store brands coupons.

Text Message Marketing

Surprise deals drive sales! The average time between a text being sent and opened is 7 seconds. 99% of all text messages are read. 94% are read within 3 minutes.

Using this marketing tool is a quick and creative way to increase basket size and trip frequency on a weekly basis. Use a PLU to track redemption to speed up sales, or simply ask for a customer to show the text at checkout. We offer the following:

• Setup keywords either for the entire banner or store-specific that link directly to a short code.
• Help plan & amp; execute promotions to encourage consumers to opt in to the database.
• Suggest products for your messages that have done well previously.
• Maintain the database by monitoring opt ins & text redemptions.

Social Media – Listen, Engage & Inform

• Facebook has 2.93 billion monthly active users. That’s a 1.3% year-over-year jump, or an increase of 39 million users. For marketers trying to reach almost every demographic, Facebook is a required component of a social marketing strategy.
• Globally, we spend an average of 2 hours and 27 minutes on social media per day. Out of 5.3 billion global Internet users, 3.71 billion people use at least one Meta app every month: Facebook, Instagram, Messenger, etc. Many use more than one.
• Facebook is 2nd-most-used global app based on total usage time. Facebook is also the third-most downloaded app, after Instagram and TikTok.

Source: Hootsuite- Christina Newberry-January 17, 2023

FACEBOOK

In today’s social media landscape, your Facebook presence needs to stand out to be seen through all the clutter in your customer’s timeline.
With our Facebook program you will receive:

• Page monitoring and response
• Content that resonates with consumers and draws them to the page and into the store
• Assistance with geo-targeted paid Facebook ads.
• Contests, dynamic campaigns, and a variety of other advanced social offerings

We need your help to make your page successful. We ask that you:

• Assign an approved store employee to serve as a Facebook page administrator.
• Provide store-specific content regularly to attract customers.
• Help us keep you in the loop about your page’s success with a plan of communication with your digital specialist.

INSTAGRAM & TWITTER

AWG Marketing also offers Twitter & Instagram profile management. We provide the same services described above for these two popular social media platforms.

Websites – Your Digital Hub

Every business needs a website. In a digital world, it offers a high return investment. Consumers want a convenient way to get information about your store and an easy way to contact you. A website gives YOU a tool to reach your customers, both current and potential, and communicate with them.
Included in all AWG websites:

• Weekly Ad
• About Us page
• Location map
• Store information
• Contact us form
• Employment application
• Mobile responsive design
• Links to social media
• Recipe center
• Homepage slides
• SEO
• SSL certificate
• ADA compliance