Program Support

Working Together for You

A network of support services and teams are in place to help AWG Brands deliver as a high-quality and competitively priced program.

AWG Brands Team

The AWG Brands team includes sourcing, product development, marketing, and merchandising professionals, along with a dedicated sales team. These experts provide pricing and promotional support, marketing and merchandising resources, sales information, training, in-store assistance, and more.

Best Choice box sides on shelf

Pricing & Promotional Support

AWG Brands products are priced to ensure member retailers generate greater profits than national brand counterparts. Promotional events, strategic hold down pricing, key value items, and other promotional strategies help retailers compete favorably in every marketplace served.

The sourcing team vets suppliers and works on cost mitigation strategies to ensure member retailers are receiving the best possible pricing on goods. 

Marketing & Merchandising Support

Resources are created in-house to help retailers sell AWG Brands products online and in-store. These include: 

  • New item launches
  • Consumer digital marketing content
  • Supplemental ads
  • End caps and planograms
  • Digital coupons
  • In-store signage
  • Demonstration program
  • And more!
Best Choice Touchdown treats 2 coupons

Agency Support

AWG Brands is supported by a third-party agency that brings expertise in supplier relations, label design and management, web development and creative services, strategic advisory, and more. The agency team also works side-by-side with the Category Management team to represent AWG Brands.

Quality Assurance

The AWG Brands and AWG Food Safety Quality Assurance teams work closely with a third-party consumer science and quality assurance company to update and maintain product specifications. AWG Brands products are tested against benchmarks and suppliers are required to provide technical and label development specifications, shelf-life studies, substantiating documents for regulated claims, Food Safety Plan, audit certifications, and all disclosures for FDA allergen.



This community giving program helps schools and non-profit organizations raise funds by collecting Best Choice® Family of Brands labels. Started in 1987, this program has helped more than 8,900 different organizations fundraise throughout the years and encourages consumers to support their local independent retailers. Find out more at

Recent Program & Packaging Awards

  • Store Brands Impact Awards for Save-A-Label® Program
  • GDUSA Packaging Awards
    • Best Choice® Superior Selections® Frozen Desserts
    • Best Choice® Kettle Chips
    • Clearly by Best Choice™ Redesign
  • 2023 Golden Penguin Award
    • Gold Award for Private Brand Campaign Category – March Frozen Food Month