A network of support services and teams is in place to help AWG Family of Brands deliver as a high-quality and competitively priced program.
The AWG Family of Brands team includes sourcing, product development, marketing, and merchandising professionals, along with program support from AWG’s sales execution team. These experts provide pricing and promotional support, marketing and merchandising resources, sales information, training, in-store assistance, and more.
AWG Family of Brands products are priced to ensure member retailers generate greater profits than national brand counterparts. Promotional events, strategic hold down pricing, key value items, and other promotional strategies help retailers compete favorably in every marketplace served.
The sourcing team vets suppliers and works on cost mitigation strategies to ensure member retailers are receiving the best possible pricing on goods.
Resources are created in-house to help retailers sell AWG Family of Brands products online and in-store. These include:
AWG Family of Brands is supported by a third-party agency that brings expertise in supplier relations, label design and management, creative services, strategic advisory, and more. The agency team also works side-by-side with the Category Management team to represent AWG Family of Brands.
The AWG Family of Brands and AWG Food Safety Quality Assurance teams work closely with a third-party consumer science and quality assurance company to update and maintain product specifications. AWG Family of Brands products are tested against benchmarks and suppliers are required to provide technical and label development specifications, shelf-life studies, substantiating documents for regulated claims, Food Safety Plan, audit certifications, and all disclosures for FDA allergen.
This community giving program helps schools and non-profit organizations raise funds by collecting Best Choice® Family of Brands labels. Started in 1987, this program has helped more than 8,900 different organizations fundraise throughout the years and encourages consumers to support their local independent retailers. Find out more at save-a-label.com.