Meet the Brands

What is AWG Brands?

AWG Brands is AWG’s private brand program consisting of Always Save®, Best Choice®, Clearly by Best Choice™, and Best Choice® Superior Selections®. Each brand is unique to AWG and brings something different to the marketplace.

Always Save®

An opening price point brand consumers can trust. That’s what the Always Save® brand means for AWG member retailers. Hundreds of key value items across the store carry the opening price point or best price per unit of measurement, everyday. Always Save® products are backed by a 100% guarantee, ensuring quality products that compete for even the most budget-conscious customer’s business. Visit:

Best Choice®

Comparable quality, better price. Best Choice® offers customers more than 3,300 products that meet or exceed the quality standards of national brand alternatives while leveraging scale and efficiency to keep the pricing lower than equivalent items. The portfolio includes center store, dairy, frozen, fresh, non-food, health, beauty, and general merchandise to help build brand trust and awareness throughout your store. All products are backed up by a 100% customer satisfaction guarantee. Visit

Clearly by Best Choice™

The Clearly by Best Choice™ brand aims to provide member retailers a way to attract better-for-you, lifestyle-driven consumers. These consumers want products that meet their organic, gluten free, and plant based preferences with more segments being addressed as they become mainstream. Clearly by Best Choice™ food products are free from artificial flavors and synthetic colors, while non-food products are free from synthetic dyes and synthetic fragrances. All are backed by a 100% guarantee. Visit

Best Choice® Superior Selections®

Culinary creativity in the home kitchen is back. Cater to consumers elevating their favorite recipes, adding a touch of something special to weeknight dinners, or sharing sweet treats by offering the full assortment of elevated everyday items in Best Choice® Superior Selections®. Seasonal and value-added items make up this brand and deliver delight to consumers looking for the most delicious deals. Visit


AWG is pleased to be an IGA® licensed distributor of its quality private brand products featuring outstanding quality that is better than national brands. Customers can fill their pantry without emptying their pocketbooks and focus on what really matters: quality time around the table. Learn more about IGA® at

Recent Product Awards

2023 PLMA Salute to Excellence

  • Clearly by Best Choice Organic Jasmine Rice

2023 Store Brands Editors Picks

  • Clearly by Best Choice™ Hair & Body Care
  • Best Choice® Bratwursts & Italian Sausage
  • Best Choice® Frozen Lasagnas
  • Best Choice® Frozen Fruit Cobblers
  • Clearly by Best Choice™ Turbinado Sugar
  • Clearly by Best Choice™ Organic Panko Bread Crumbs

Happy 40th Anniversary Always Save!

Take a look at what makes this opening price point brand so special and check out the latest innovation.

AWG Brands Townhall

Join AWG Chief Merchandising & Marketing Officer, Tye Anthony, for a deep dive into AWG Brands.

Always Save®, Best Choice®, Clearly by Best Choice, Best Choice® Superior Selections®, and Save-A-Label® are registered trademarks of Associated Wholesale Grocers, Inc.

IGA® is a registered trademark of IGA, Inc.