Merchandising Execution

AWG has designed merchandising programs and services to give retailers an operational advantage that will result in a better bottom line for their stores. In addition to the extensive list of services AWG offers its members, follow these links to learn more about how AWG can assist you with merchandising.

Space Planning

The Merchandising Execution department works with category management teams to maximize the growth potential for each section through planogramming the optimized assortment for each division support center. The team develops planograms for each category by division support center using data-driven decisions and insights on how consumers shop. Retailers have access to AWG’s extensive core planogram database, which contains a wide variety of sizes to fit practically every retailer.


AWG provides retailers with a variety of reports to help with key decision-making at shelf and planning for resets:

  • Members Speed to Shelf Report
  • New Item Report
  • Discontinued Item Report
  • Item Conversion Report
  • Shelf Ready Case Packaging Report

The Merchandising Execution team also executes Category Initiatives, Reviews, and Refreshes on an annual basis. These activities occur in collaboration with vendor partners to help member retailers win at shelf and realize long-term cost of goods improvement.

Shelf Merchandising

AWG offers retailers the One Source in-store merchandising support program to drive execution in store. The goals of the One Source shelf merchandising program are to: 

  • Drive speed to shelf for new items
  • Execute category initiatives for profitable shelf sets
  • Provide consistent in-store merchandising support
  • Drive execution efficiencies to improve financial results
  • Update conversion items

AWG retailers can contact their Member Services representative for more information or to get signed up for the One Source merchandising program.

“My stores are getting the resets they need and with the insights and analytics behind the planograms, it will help drive our sales.”

Retailer Testimonial

Contact Merchandising Execution Today!