It is AWG’s responsibility to provide member retailers with all of the products, tools, and services they need to compete favorably. The job cannot be done without vendor partners. Vendor partners provide the products and services that make AWG what it is. That is why AWG considers vendors a partner – and that is more than just a word.
AWG’s leaders in category management are always excited to discuss new product introduction opportunities. To have AWG assess a product and determine which items complement the assortment, please contact one of the following departments based on the type of product(s) represented using the form below.
The AWG Partner Gateway is a “best in class” information-sharing portal designed to standardize all communications between AWG and its vendor and broker partners. AWG will use this information-sharing portal as the primary and singular way for our vendor partners and their respective broker partners to exchange data, benefiting all trading parties. The AWG Partner Gateway capabilities provide:
To log in to the AWG Partner Gateway, please click the button below and you will be directed to the Circana website.
Use the form below to contact AWG Partner Gateway Sales for more information or to sign up. Vendor partners must include their assigned AWG AP Vendor Code.
The Vendor Partner Policy Manual contains guidelines that outline the requirements, specifications, and policies for vendors of AWG. Current AWG vendors can access the Vendor Partner Policy Manual on the AWG Partner Gateway (APG). To learn more about becoming an AWG Vendor Partner, fill out the form at the bottom of the page and select a department to start the process.