Weekly Ad Planning

Advertising & Innovative Marketing (AIM)

Our mission is to provide our member-retailers with the most competitive cost of goods, tools, and support to thrive in the communities in which they serve. In addition to print advertising, the Weekly Ad Planning Team supports competitive every day costs, merchandising events, complex & digital offers, and AWG Brands.

What's Included

  • Dedicated division Specialist to handle all needs
  • Additional vendor deals (deal management services)
  • Special, Ad Group Only, deals
  • Weekly Ad creation (Digital options available)
  • New item program
  • One Source Shelf Merchandising (for stores meeting requirements)
  • Automated billing
  • Store Brands Events
  • Weekly Newsletter
  • Dedicated Graphic Artists
  • and more…..

Scaling deals through a network of approximately 1,300 stores

A team of over 80 experienced resources to meet our member’s needs

Streamlined process to create efficiencies

A Cohesive & Strategic Ad Planning Process

Local needs integrated with co-op scale

Joint planning between vendors and the AIM team to develop exciting events across all departments

Creation of merchandising opportunities to drive topline sales

What We Offer

  • Street funded billbacks paid off invoice and Scans paid weekly on statements
  • Merchandising Programs:
    • EDLC – Performance based & tiered options available
    • Hot Buys – Hot, limited time offers similar to a web blast
    • Destination Events – Four week giveaway events twice per year
    • Mix & Match Offers – “Buy & Save”, “Buy & Get”
    • Print & Digital Ads – Print ad design with capability of including digital offers
  • Integrated digital and marketing offers
  • Analytics / Event reporting
  • AIM Digital Tools

Complete the AIM Interest Form for More Information