The mission of the AWG Family of Brands is to create member retailer value and grow total business by building consumer price perception across the store through well-positioned brands that deliver low prices and quality products.
AWG’s proprietary brands include Always Save®, Best Choice®, Pure Wonder by Best Choice®, Hello World by Best Choice™, Clearly by Best Choice®, and Superior Selections® by Best Choice®. Additional private brands complement the portfolio including IGA®, TopCare®, Crav’n Flavor®, Wide Awake Coffee Co.®, Sweet P’s Bake Shop®, Simply Done®, Tippy Toes®, Paws Happy Life®, Wellwerks™, and Nüwerks™.
AWG believes it has a moral responsibility to provide food that is safe and wholesome throughout distribution centers and through the food delivery process. AWG closely monitors all private brand suppliers for food safety measures and regularly tests the Always Save®, Best Choice®, Pure Wonder by Best Choice®, Hello World by Best Choice™, Clearly by Best Choice®, Superior Selections® by Best Choice® products to make sure they maintain consistent quality. All AWG Family of Brands products carry a 100% customer satisfaction guarantee.
“Everyone wants to try and get a piece of the grocery business. Dollar General and Family Dollars are opening in small towns all across the country trying to get that piece. By utilizing AWG Brands, the Always Save® and Best Choice® labels allow me to compete. I highly recommend carrying all the items offered under these labels. The Best Choice® brand is better than most national brands and is a superior product to most.”
West’s Country Mart, Abilene, KS
