AWG Partner Gateway / Circana
It is AWG’s responsibility to provide member retailers with all of the products, tools, and services they need to compete favorably. The job cannot be done without vendor partners. Vendor partners provide the products and services that make AWG what it is. That is why AWG considers vendors a partner – and that is more than just a word.
Existing AWG Vendor Partners
The AWG Partner Gateway is a “best in class” information-sharing portal designed to standardize all communications between AWG and its vendor and broker partners. AWG will use this information-sharing portal as the primary and singular way for our vendor partners and their respective broker partners to exchange data, benefiting all trading parties. The AWG Partner Gateway capabilities provide:
- Improve speed and profitability of decision-making;
- Implement long-term demand forecasting capabilities for AWG vendor partners (including the visibility to drive supply chain efficiencies);
- Significantly reduce manual processing costs via vendor partner workflow automation for overall vendor partner updates; and
- Simplify item management/introduction and information maintenance with AWG vendor partners
APG also includes Market Measurement data and reporting. This addition provides more robust reporting to all our vendors, providing the ability to conduct both supply chain and market intelligence analyses within a single platform.
Vendors With Existing AWG Partner Gateway Access
To log in to the AWG Partner Gateway, please click the button below and you will be directed to the Circana website.
Active Vendors That Need To Sign Up For AWG Partner Gateway Access
Use the form below to contact AWG Partner Gateway Sales for more information or to sign up. Vendor partners must include their assigned AWG AP Vendor Code.
