Best Choice® Sunscreen Shines with Bronze Vertex Award for Outstanding Package Design

The eye-catching packaging of the Best Choice® Spray Sunscreen line has been recognized on the global stage, earning a prestigious Bronze Vertex Award. This honor celebrates the product’s exceptional design in a competition dedicated exclusively to the art of private brand package design.

The Vertex Awards draw submissions from around the world to be judged by a distinguished panel of experts from retail, private brands, and design industries. Winning a Vertex Award is a significant achievement, with entries evaluated on creativity, marketability, and innovation. The awards were co-founded by Christopher Durham, president of the Velocity Institute, and Phil Russo, publisher of Global Retailer Brands, two leading voices in the private brands industry.

“It’s always fun when Best Choice items receive recognition; but more than that, it assures AWG member retailers that the products they have on their shelves are engaging shoppers,” said Kate Favrow, AWG Brands Director of Brand Development and Marketing. “This award is a testament to the hard work and creative vision of our team and our partners at Daymon Design. Great design is an essential part of the consumer experience, and this accolade validates our commitment to quality and innovation in our private brand offerings.”

The Best Choice Spray Sunscreen line was recognized in the Body Care category. Featuring vibrant colors, a modern aesthetic, and easy-to-read panels, the sunscreen’s packaging stands out in a competitive market, conveying its brand identity and appeal to consumers. The packaging not only commands attention on the shelf, but also effectively communicates key product benefits to the consumer, a critical factor in the judging criteria for the Vertex Awards.

The Bronze Vertex Award is a powerful validation of AWG Brands’ strategic investment in design and innovation. This honor underscores AWG’s commitment to developing private brand products that help member retailers compete and stand out in the modern retail landscape, while delivering both quality and exceptional value to member retailers and their customers.