KANSAS CITY, Kan. & BATTLE CREEK, Mich.
A $40,000 contribution through DonorsChoose—including $10,000 earmarked for Argentine Middle School in Kansas City, KS—underscores the shared commitment of Mission Tiger and AWG to support youth athletics across the 33 states AWG serves.
WK Kellogg Co and Kellogg’s Frosted Flakes® Mission Tiger™ have once again joined forces with Associated Wholesale Grocers, Inc. (AWG) to make a meaningful impact on middle school sports. Together, they’ve donated $40,000 via DonorsChoose to help schools like Argentine Middle School in Kansas City, KS keep students active and engaged through athletics.
Since its launch in 2019, WK Kellogg Co and Kellogg’s Frosted Flakes Mission Tiger have been dedicated to expanding access to sports for middle schoolers nationwide. This latest collaboration with AWG brings that mission to life in Kansas City and beyond, helping schools invest in new gear, improve athletic facilities and provide fresh uniforms for their teams. The donation to Argentine Middle School will directly benefit its physical education and sports programs, giving students more opportunities to move, play and grow.
“We are thrilled to partner with AWG to bring the excitement of sports to the Kansas City community,” said Michael Browne, VP of Grocery at WK Kellogg Co. “At WK Kellogg Co, alongside our iconic mascot Tony the Tiger, we are on a mission to ensure that every child not only has the resources they need but also has the opportunity to play like a tiger. Because at the heart of it all, we believe every child deserves the chance to unlock their potential, be their best, and have fun doing it.”
Landon Godley, Chair of AWG Cares, AWG’s employee charitable foundation, added, “We’re proud to partner with WK Kellogg Co to help strengthen middle school sports programs in the communities where our support centers operate. Through AWG Cares, we remain committed to creating meaningful impact and collaborations with organizations that share our dedication to youth and community development, making that work even more powerful.”
Since its beginning, Mission Tiger has worked with DonorsChoose to create more than 2 million sports and play experiences for kids—providing equipment, renovating courts, upgrading facilities and more at more than 3,000 schools across the country.
Fans interested in supporting this mission can participate by purchasing Kellogg’s Frosted Flakes and uploading their receipts to MissionTiger.com, sparking a $3 donation* to DonorsChoose. For more information, visit FrostedFlakes.com or MissionTiger.com.
*Kellogg is donating $3 per purchase to DonorsChoose.org with Kellogg’s Frosted Flakes® receipt upload. Min. Donation $250,000 – Max. $500,000. Go to missiontiger.com for instructions. Applies to purchases between 1/1/26 and 12/31/26; must upload within 30 days of purchase. © 2026 WK Kellogg Co
ABOUT WK KELLOGG CO
At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Our iconic brand portfolio includes Kellogg’s Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg’s Raisin Bran® and Bear Naked®. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger® and Toucan Sam®, represent our deep connections with the consumers and communities we serve. Building on our long history of nutrition leadership, we continue to help consumers make informed choices through innovations such as our SPOONS on-pack nutrition guide, which highlights the benefits of cereal, including simple ingredients, fiber and protein. Through our sustainable business strategy, Feeding Happiness™, we aim to build healthier and happier futures for families, kids and communities. We are making a positive impact while creating foods that bring joy and nourishment to consumers. For more information visit www.wkkellogg.com.
ABOUT DONORSCHOOSE
DonorsChoose is an education nonprofit ensuring every US public school student has the classroom resources they need to learn, grow, and thrive. Founded by a teacher in 2000, DonorsChoose connects educators with a nationwide community of supporters who believe investing in students today will transform tomorrow. Educators request the materials they know their students need, and donors can choose the classroom, community, or cause they want to support. Since its founding, donors have supported 91% of US public schools. Every request is vetted, resources are delivered to classrooms, and donors can see the impact of their support through transparent reporting and updates from students and teachers. Having raised $2 billion for classrooms, DonorsChoose has earned top ratings from Charity Navigator, GuideStar, and CharityWatch for its transparency, trust, and impact. Learn more at www.donorschoose.org.
ABOUT ASSOCIATED WHOLESALE GROCERS, INC.
Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and 3,500 locations throughout 33 states from 9 wholesale division support centers. Consolidated sales for AWG in 2025 were $12.2 billion. In addition to its cooperative wholesale operations, the company also operates subsidiary companies that provide certain real estate and supermarket development services, and pharmaceutical products.
ABOUT AWG CARES
AWG Cares is the employee charitable foundation of Associated Wholesale Grocers, Inc. The foundation focuses its efforts on three main areas of charitable work: disaster relief, medical research, and hunger and homeless programs. The foundation also includes an employee relief fund for employees who have experienced financial hardship caused by emergencies such as floods, hurricanes, tornadoes or other natural disasters, fires or explosions, significant medical situations, death of the employee or their family member, or other similar circumstances. Since its inception in 2017, AWG Cares has awarded over 400 grants to charitable organizations nominated by AWG employees, donating more than $1,090,000. For more information, visit awginc.com/about-us/awg-cares.
RECENT POSTS
Sign Up for Updates
Lorem ipsum dolor sit amet consectetur. Ante et tristique senectus sed morbi interdum enim et pellentesque. Volutpat.
