AWG Brands Earns Recognition with Two Editors’ Picks Awards from Progressive Grocer

Each year, Progressive Grocer selects the best new products to join its prestigious Editors’ Picks list of national and private brand items. Brands, both large and small, are recognized for their product innovation, differentiation, and category performance. This year, two AWG Brands products are among the ranks.

Best Choice® Cinnamon Sugar Pretzel Braids

Best Choice® Pretzel Braids are coated in a blend of cinnamon and sugar comparable to its national-brand counterpart, but available at a more affordable price. The price helps AWG member retailers pass savings onto consumers still looking to indulge in a popular snack. The cinnamon-sugar flavor profile offers an appealing sweet-and-salty snack combination. Bold and unique flavors continue to drive growth within the category, and this flavor adds another level to the already existing honey mustard and homestyle flavors available from Best Choice®. Product distribution tripled in the first month of launch, providing steady growth in a competitive space.

Best Choice® from the Farm Lunch Meats

Best Choice® from the Farm Lunch Meats introduced the brand in the lunch meat segment with four varieties: ham, honey ham, oven-roasted turkey, and honey turkey. Comparable to national-brand products but available at a lower price, these items are ideal for consumers seeking a quick, nutritious meal or snack. They are gluten-free, protein-rich, and ready to eat, ideal for on-the-go consumption. Best Choice® from the Farm branding resonates with consumers in the fresh departments while portraying the brand’s commitment to quality. Packaging consists of pillow pack pouches, which not only accommodate various merchandising strategies but also provide storage flexibility in the consumer’s fridge.

Like many of this year’s winners, the Best Choice® products combine functionality and flavor. To learn more about the 2025 Editors’ Picks, click here.