KANSAS CITY, Kan.
With attractive retail pricing, program gives member retailers more nutritious snack options.
AWG Brands, the private brands portfolio of Associated Wholesale Grocers, Inc. (AWG), is proud to announce the launch of its new Best Choice® Produce Snack Program. Designed to merchandise in grocers’ produce departments, the program offers a curated selection of 15 natural snacks.
“We’re continuing to see growth in the category based on analytics from the AWG Partner Gateway data-sharing platform,” said Tye Anthony, AWG Chief Merchandising and Marketing Officer. “Best Choice is joining in the category growth and offering a private brands solution with unique and trending flavors.”
The product portfolio includes a wide array of sweet, salty and spicy flavor options ranging from crunchy nuts and seeds to flavorful dried fruits and trail mixes. Made with quality ingredients, the entire line is backed by AWG Brands’ 100% Customer Satisfaction Guarantee.
“From exclusive offerings like the Fire-Roasted Cashews with Sea Salt, Cherry Delight Snack Mix, and Heat Flame Snack Mix, to classics like Whole Raw Almonds and Banana Chips, there is an option for everyone,” stated Emily Detwiler, AWG Brands Executive Director. “We worked diligently with our vendor partner to ensure this new portfolio stands out in the natural snacking category, while featuring some of the trending flavor profiles like spicy heat.”
The quality of the product is visible through transparent, five- to eight-ounce bags with minimalist labeling to showcase the freshness of the food inside. AWG member retailers who buy into the program are also offered a free display rack for easy and attractive merchandising.
“We’re committed to offering innovative ways for AWG member retailers to increase sales,” said Tim Graas, AWG Executive Director of Produce Field Procurement. “With the launch of the Best Choice Produce Snack Program, we’re excited to offer a wide range of quality snacking options that create value for member retailers and their customers.”
With attractive retail price points, the program is competitive with national and regional bulk snack offerings. The items are now available in AWG member retailer stores.
ABOUT ASSOCIATED WHOLESALE GROCERS, INC.
Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and more than 3,300 locations throughout 33 states from 9 wholesale division support centers. Consolidated sales for AWG in 2023 were $12.4 billion. In addition to its cooperative wholesale operations, the company also operates subsidiary companies that provide certain real estate and supermarket development services, and pharmaceutical products.
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