Retail Marketing Network
What is AWG’s Retail Marketing Network?
RMN functions as an advertising initiative within retailers’ proprietary media platforms, enabling personalized 1:1 communication with their customers. Cater to consumer demands anytime, anywhere, and on any device. This approach guarantees a seamless consumer experience by integrating vendor-funded content across all consumer touchpoints.
Exciting Development:
AWG is sharing retail media income with members actively participating in our RMN. Members not part of this program are encouraged to explore how to benefit from this vendor-funded initiative. Campaign net income will vary based on participation & campaign.
Top Benefits of RMN Participation: :
- Sales Lift
- Data-Driven Insights
- Customer Reach
- Vendor-Funded Content
- Increased Basket Sizes
- Enhanced Shopping Experiences
- Access to vendor content
Why Choose AWG's RMN?
- AWG’s Retail Marketing Network team negotiates with CPG companies on members’ behalf for the best promotions & deals for customers
- AWG’s RMN team is going after Shopper Marketing / Brand Level “New” Monies, not traditional trade funds
- Uniting together as a 3400+ store retail network will provide leverage with the CPG companies by scale
- AWG’s RMN team does all the work on behalf of the members
- 12+ weeks of ready-made content
There is no additional cost to participate in RMN!
