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The AWG team recognizes the need for a comprehensive Hispanic program to capture and retain the growing Hispanic population. By dedicating a centralized team, AWG delivers the needs of retailers and end consumers with the right items, right cost and right strategy to grow basket sales TOGETHER!
AWG offers a full assortment of 3000+ Hispanic items across dry grocery, dairy, frozen, general merchandise and health, beauty, and wellness to serve retailers. In addition, a turn key promotional program of both everyday low cost and temporary price reduction deals is offered to assist retailers in competing amongst the most competitive items and markets served. AWG’s dedicated team also creates Lent and Q4 Holiday (Day of Dead – Three Kings Day) books outlining key holiday items, special promotions and surveys on specialized items such as sugar skulls.
A dedicated procurement and category management team provides insights into new items, merchandising and incremental survey opportunities while providing planogram and in-store merchandising tips.
AWG proudly serves all retailers from each AWG facility to provide the best service and access to the full assortment.
New in 2023, is an Authentic Asian line of dry grocery and general merchandise of 400+ items from drinks, snacks and cookware. Dedicated planograms are also available to assist retailers with the best in class of assortment.