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Convenience is king these days and a well-stocked and value-delivering deli can help make any grocery store a destination. AWG is committed to providing its member retailers with on-trend quality products, innovative meal solutions, and competitive pricing to help them succeed. Every day, the AWG deli team collaborates with member retailers and vendor partners to help them uncover new opportunities while solving problems and meeting challenges.
AWG’s deli program features more than 400 brands and more than 4,000 items to meet consumer needs. Vendor partners carry everything from behind-the-glass bulk meats and cheeses to charcuterie and specialty cheeses. Whether retailers are looking to plan a deli case of signature products or trying to capture health-conscious consumers in grab-n-go, they can rely on AWG for new ideas, friendly service, and superior brands and products. AWG’s ReposiTrak relationship gives member retailers peace of mind as the partnership helps manage the growing list of document requirements from government regulation and tort risk, ensuring safety and quality for all AWG deli products.
The AWG deli team develops and maintains strong vendor relationships with each manufacturer to bring everyday core and promotional programs to retailers. The product portfolio spans from major manufacturers to smaller, local manufacturers to diversify the offering and ensure service.
Vendor partners include:
Offering everyday value is the top focus of the AWG deli team. A series of sales and deals are an essential part of the promotional strategy in the deli as well. “Clip” event promotions are published monthly and hold pricing for 30 days. The AWG deli team also offers seasonal and strategic selling events featuring holiday-themed items associated with these times of year. Additional promotional opportunities for one week or one day depending on the deal are also offered and come in the form of Breaking News, HOT Buys, Limited Time Offers, web and text blasts. All of this promotional activity gives member retailers a competitive advantage and draws in consumers to build loyalty. Member retailers also have access to participate in deli shows to bolster selling opportunities throughout the year.
At AWG, seasoned professionals help deli teams in a variety of ways. AWG Support Center teams support with expertise in sourcing and product development building programs tailored to fit all types and sizes of stores. Dedicated resources analyze market trends to build flexibility into the creation and support of programs that support any store’s focus. Expert merchandising and operational support comes from AWG’s team of dedicated specialists in each division support center, lending in-store support to member retailers. Division support center specialists are assigned to member retailers to create dynamic and exciting displays to drive sales.