Kansas City, Kan. and Battle Creek, Mich.
The $55,000 donation to DonorsChoose, of which $10,000 was donated to Northeast Middle School in Kansas City, MO, marks the partnership’s commitment to help school sports thrive in the 33 states that AWG services.
Kansas City, Kan. and Battle Creek, Mich. – October 23, 2024 – Being part of a local community means making a positive impact and giving back. Tony the Tiger® and Kellogg’s Frosted Flakes® Mission Tiger teamed up with Associated Wholesale Grocers, Inc. (AWG) to donate $55,000 through DonorsChoose. This donation supports middle school sports at schools like Northeast Middle School, helping kids stay active.
Since 2019, Tony the Tiger and Kellogg’s Frosted Flakes have embarked on a mission to give more kids access to the benefits of sports with the launch of Mission Tiger, an initiative to help save middle schools sports. Now, AWG and Kellogg’s Frosted Flakes joined forces to bring the mission to Kansas City and other cities by helping fund the purchase of new sports equipment, upgrade facilities, and buy new uniforms for middle school sports programs.
“We’re thrilled to partner with AWG to bring the excitement of sports to middle schools in the 33 states that AWG services, including Northeast Middle School,” said Michael Browne, VP Grocery at WK Kellogg Co. “At Kellogg’s Frosted Flakes, alongside our iconic mascot Tony the Tiger, we’re on a mission to ensure that every child not only has the resources they need but also has the opportunity to play like a tiger. Because at the heart of it all, we believe in unleashing their full potential while having a whole lot of fun on the field!”
“We’re happy to partner with WK Kellogg Co. in this campaign to support middle school sports in each of our division support center communities,” said Lori Turner, Chair of AWG Cares, AWG’s employee charitable foundation. “The work our teammates do through AWG Cares is truly meaningful, and on behalf of our member retailers, it’s an honor to amplify that impact by partnering with companies like WK Kellogg Co. that share our commitment to making a difference.”
Since its inception in 2019, Mission Tiger has partnered with DonorsChoose to create almost 2 million sports and play experiences for kids – providing new equipment, court renovations, sports facility refurbishments and more to over 3,000 schools.
Fans interested in supporting this mission can participate by purchasing Kellogg’s Frosted Flakes and uploading their receipts to MissionTiger.com, sparking a $3 donation* to DonorsChoose. For more information, visit FrostedFlakes.com or MissionTiger.com.
*Kellogg is donating $3 per purchase to DonorsChoose with a Kellogg’s Frosted Flakes receipt upload. Minimum donation $250,000; maximum $500,000. Go to MissionTiger.com for instructions. Applies to purchases between 1/1/24 and 12/31/24; must upload within 30 days of purchase.
About WK Kellogg Co
At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Our iconic brand portfolio includes Kellogg’s Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg’s Raisin Bran®, and Bear Naked®. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger® and Toucan Sam®, represent our deep connections with the consumers and communities we serve. Through our sustainable business strategy – Feeding HappinessTM – we aim to build healthier and happier futures for families, kids and communities. We are making a positive impact, while creating foods that bring joy and nourishment to consumers. For more information about WK Kellogg Co and Feeding Happiness, visit www.wkkellogg.com.
About DonorsChoose
DonorsChoose is the leading way to give to public schools. Since 2000, more than 4 million people and partners have contributed $950 million to support 1.6 million teacher requests for classroom resources and experiences. As the most trusted crowdfunding platform for teachers, donors and district administrators alike, DonorsChoose vets each request, ships the funded resources directly to the classroom, and provides thank-you’s and reporting to donors and school leaders. Charity Navigator and GuideStar have awarded DonorsChoose a 501(c)3 nonprofit, their highest ratings for transparency and accountability. For more information, visit donorschoose.org.
About Associated Wholesale Grocers, Inc.
Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and 3,400 locations throughout 33 states from 9 wholesale division support centers. Consolidated sales for AWG in 2023 were $12.4 billion. In addition to its cooperative wholesale operations, the company also operates subsidiary companies that provide certain real estate and supermarket development services, and pharmaceutical products.
About AWG Cares
AWG Cares is the employee charitable foundation of Associated Wholesale Grocers, Inc. The foundation focuses its efforts on three main areas of charitable work: disaster relief, medical research, and hunger and homeless programs. The foundation also includes an employee relief fund for employees who have experienced financial hardship caused by emergencies such as floods, hurricanes, tornadoes or other natural disasters, fires or explosions, significant medical situations, death of the employee or their family member, or other similar circumstances. Since its inception in 2017, AWG Cares has awarded over 300 grants to charitable organizations nominated by AWG employees, donating more than $860,000.
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