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The Merchandising Execution department works with category management teams to maximize the growth potential for each section through planogramming the optimized assortment for each division support center. The team develops planograms for each category by division support center using data-driven decisions and insights on how consumers shop. Retailers have access to AWG’s extensive core planogram database, which contains a wide variety of sizes to fit practically every retailer.
AWG provides retailers with a variety of reports to help with key decision-making at shelf and planning for resets:
The Merchandising Execution team also executes Category Initiatives, Reviews, and Refreshes on an annual basis. These activities occur in collaboration with vendor partners to help member retailers win at shelf and realize long-term cost of goods improvement.
AWG offers retailers the One Source in-store merchandising support program to drive execution in store. The goals of the One Source shelf merchandising program are to:
AWG retailers can contact their Member Services representative for more information or to get signed up for the One Source merchandising program.
Retailer Testimonial