In-Store Marketing

Apples For The Students

Support local schools. Your store can help local schools in your area receive supplies & equipment through an AWG program called Apples for the Students. It’s a simple and easy way for you to build loyalty and a positive public image.

Blackhawk Gift Cards

A gifting destination. Please note:

• The average household buys $400+ in gift cards per year
• Highest profit per square foot on any sales floor
• Earn an aggregate commission of 4-7% per week on sales
• Offers desirable customer convenience
• Easy inventory maintenance, automatic card replenishment
• Continuous AWG support and program innovation

Gift cards are the most widely gifted product in today’s market. Offering them in your store gives customers the shopping convenience today’s consumer needs.

Coinstar – Coins to Cash

Customers can turn their coins into cole slaw – or chocolate or chips – easily with a Coinstar kiosk. They can also turn their coins into cold, hard cash. Cashing in is fast and easy – just pour your coins in the machine, then take your voucher to the checkout (coin counting fees apply). Don’t forget – most customers have more money than they think in their coin jar!

Custom Gift Cards

The gift that keeps giving back to your store. Store branded gift cards are a great option for those looking to give the gift of groceries.

Free Signage Rebate Programs

Shelf signs sell product! We offer:

SmartSource

Advertising program that utilizes floor ads, shelf signs, coupon machines, cart ads, and more to increase product sales. No store labor is required; SmartSource installers visit participating retailers every 4 weeks to put up new advertising tactics and take down old ones. No cost to retailers, fully funded by national brands. Retailers earn rebate money for participation, paid quarterly.

Insignia

Shelf signage program advertising national CPG brands. Attractive, professional shelf signs include a space to write in the retail price, which grabs consumers’ attention. Requires minimal store labor; signs are delivered via AWG truck mail every 2 weeks and you can designate an employee to put up the signs. No cost to retailers, fully funded by national brands. Retailers earn rebate money for participation, paid quarterly.

In-Store Audio

Catch their ear. What we offer:

• Create a pleasurable shopping environment for your customers with overhead music
• Influence customer purchase behavior using audio messaging
• Promote targeted products
• Direct in-store traffic
• Increase loyalty
• Enhance your image through audio messages on your in-store audio speaker system
• Retail Media Network content features scripts for in-store audio
• Enjoy a 90-day free trial on us!

Nutritional Attributes

Attract consumers with nutritional shelf tags.

The Attribute option allows grocers the ability to print easy to spot and identify icons on shelf bib tags. With 12 different attributes consumers know a variety of information about a product without having to read the package.

AWG will provide the attributes data files, powered by Label Insight, A NielsenIQ Company and organized by UPC number. Retailers will receive updated attribute information each month and can provide it directly to your shelf-signage provider or use for printing shelf tags in-house.