EmpowerFresh and AWG Announce Partnership Supporting Independent Retailers

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EmpowerFresh, an industry leading provider of innovative solutions for the retail industry, is thrilled to unveil its strategic partnership with Associated Wholesale Grocers, Inc. (AWG), the nation’s largest cooperative food wholesaler serving independently owned supermarkets. Through the new partnership, EmpowerFresh helps AWG members manage inventory, forecast, and replenish orders, using advanced AI-driven order and ad writing tools integrated into key internal data systems for seamless, more productive and increased gross profit operations, while reducing food waste and providing fresher produce to their customers.


“We’re excited to partner with EmpowerFresh and the benefits they will bring to our member retailers,” said Tye Anthony, AWG Chief Merchandising and Marketing Officer. “With EmpowerFresh, our members will gain access to state-of-the-art technology solutions designed to optimize every facet of the produce department, ensuring efficiency and competitiveness in the markets they serve.”


“We are laser focused on specific deliverables that will provide actionable data to independent retail grocers,” added Anthony Totta, EmpowerFresh Chief Visionary Officer. “The actionable data our software delivers empowers the user to gain insight that would otherwise be overlooked. With these outstanding results, the subscriber should realize at least an 8 to 1 ROI. Our comprehensive solutions are designed to enhance profitability through margin optimization, shrink reduction, alleviation of out-of-stocks, and streamlining labor hours.”


Empower will be showcasing their mobile web-based application at AWG’s Annual Innovation Showcase on March 25th & 26th, 2024.

Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and more than 3,500 locations throughout 33 states from 9 wholesale divisions. Consolidated sales for AWG in 2022 were $12.3 billion. In addition to its cooperative wholesale operations, the company also operates subsidiary companies that provide certain real estate and supermarket development services, health and beauty care, general merchandise, pharmaceutical products, specialty foods, and natural and organic products. For more information, visit AWGinc.com.


Pioneering progress in the retail sector, EmpowerFresh leads the way in delivering advanced solutions. Committed to innovation, we empower retailers to thrive amidst constant market changes with AI-driven technology solutions. At EmpowerFresh, we join forces with Independent Retail Grocers, providing tools and real-time data to assist Produce Staff in optimizing their daily tasks, conducting effective staff training, and reducing food waste, all while ensuring competitiveness in the market


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