Kansas City, Kan.
Innovative flavors, updated packaging and competitive pricing to drive sales.
Associated Wholesale Grocers, Inc. (AWG) announced a comprehensive refresh of its private brand offerings in the Salt, Seasoning and Spice category. With a focus on innovation, variety, and enhanced customer experience, the new product assortment under AWG Brands is set to boost sales and meet the diverse needs of shoppers.
“The latest innovations from AWG Brands reflect our commitment to staying ahead of market trends and delivering exciting, high-quality products that consumers love,” said Emily Detwiler, AWG Brands Executive Director. “The refreshed assortment introduces an array of new flavors, including specialty items designed to increase margins for AWG member retailers.”
Extensive Variety
The new assortment offers something for every shopper, with a broad range of options from all four brands in the AWG Brands family. The offerings include:
- Always Save®: Opening-price point options for value-conscious customers.
- Best Choice®: A lineup of 56 spice and seasoning varieties, along with dry seasoning mixes in new flavors.
- Clearly by Best Choice™: 36 varieties of organic spices packaged in premium glass containers.
- Best Choice® Superior Selections®: Elevated salts and six premium grinders, offering an upscale experience.
The Dry Seasoning Mix program from Best Choice is a large, exciting part of the overall updated assortment. The AWG Brands sourcing team did extensive research, coupled with data from AWG’s partner analytics team to advance the assortment with relevant flavor trends that ensure national brand equivalent quality. New flavors are joining the lineup, including chicken, au jus, and mushroom gravy mixes, along with Nashville hot and honey garlic wing sauce mixes. In addition, the dry seasoning mixes now come in improved case packaging with stackable, display-ready split cases, and new seasonal shipper configurations for optimal selling opportunities.
“AWG Brands continues to deliver cutting edge flavors and varieties across its product lineup,” said Tye Anthony, AWG Chief Merchandising and Marketing Officer. “An additional focus on incremental opportunities, such as strategically-configured shippers and display-ready cases, will grow sales especially during the key holiday season.”
New Packaging
Best Choice spices now feature a new, modern packaging design with larger, easy-to-read print and color-coded labels that better align with each herb or spice. This updated packaging not only improves shelf appeal, but also enhances the shopping experience by making it easier for customers to quickly find what they need.
Category Growth
With the total U.S. spice category sales reaching $20 billion annually and the category expected to grow to $32 billion by 2030, AWG Brands is well-positioned to capture a significant share of this expanding market through its refreshed and innovative product offerings.
ABOUT ASSOCIATED WHOLESALE GROCERS, INC.
Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and more than 3,400 locations throughout 33 states from 9 wholesale division support centers. Consolidated sales for AWG in 2023 were $12.4 billion. In addition to its cooperative wholesale operations, the company also operates subsidiary companies that provide certain real estate and supermarket development services, and pharmaceutical products.
ABOUT AWG BRANDS
AWG Brands is Associated Wholesale Grocers’ private brand program consisting of Always Save®, Best Choice®, Clearly by Best Choice™, and Best Choice® Superior Selections®. The AWG Brands portfolio includes more than 4,100 products from departments across the grocery store including center store grocery, bakery, produce, meat and seafood, general merchandise, and health, beauty and wellness.
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