AWG Brands Launches Hello World by Best Choice™

A New Brand Offering Baby Essentials for Parents

AWG Brands, the private brands program of Associated Wholesale Grocers, Inc. (AWG), is proud to introduce Hello World by Best Choice™, a new brand dedicated to providing quality and affordable baby products. Offering everything from diapers and wipes to health and wellness essentials, Hello World by Best Choice is designed to meet the needs of today’s parents.

In response to the growing demand for trusted, budget-friendly baby care solutions, Hello World by Best Choice provides parents, especially first-time parents, with a product line that combines expert baby care with the trusted value of the Best Choice brand. Backed by the Best Choice 100% Customer Satisfaction Guarantee, the new brand offers parents confidence in their purchases.

“Hello World by Best Choice is all about providing parents with products they can trust for their babies, while balancing the new expenses of parenthood,” said Emily Detwiler, Vice President of AWG Brands. “We’ve created a line of baby essentials that gives parents peace of mind so they can focus on what truly matters – creating lasting memories with their little ones.”

Quality & Innovation
The new Hello World by Best Choice diapers feature advanced anti-leak channel technology designed to keep babies dry and comfortable for up to 12 hours. The channels instantly absorb and lock away wetness. In addition, the diapers have a soft inner lining that won’t irritate the gentle skin of a baby. The outer cover is soft and breathable, reducing heat that can build up, while encouraging air flow. The material is hypoallergenic and dermatologically tested. It is free from chlorine bleaching, fragrance, parabens, lotion, and latex.

This advanced technology isn’t reserved just for the smallest of babies. Hello World by Best Choice training pants and nighttime pants also feature the multi-channel technology along with quality, hypoallergenic material to ensure maximum leak coverage with a gentle feel for toddlers. In addition, these training pants and nighttime pants feature a 360-degree stretch waistband for a comfortable, underwear-like fit.

Value in Mind
The brand’s product sizing aligns with national brands, while offering prices substantially lower than national competitors, delivering exceptional value to retailers and consumers alike.

“Launching Hello World by Best Choice marks an exciting milestone for AWG Brands as we continue to expand our commitment to providing quality and affordable products that meet the evolving needs of AWG member retailers and their consumers,” said Tye Anthony, AWG Chief Merchandising and Marketing Officer. “We’re proud to offer solutions that combine innovation, trust, and value—helping parents provide the best care for their babies without compromise.”

To support the successful launch of Hello World by Best Choice, AWG Brands is offering a range of marketing materials, including in-store signage, digital coupons, social media and web content, and promotional support for member retailers.

Key Highlights of Hello World by Best Choice:

• 29 baby products, including diapers, wipes, and health and wellness essentials.
• Quality consistent with the technical specifications of national brand equivalents.
• Comparable fragrances and sizing assortments to mainstream national brands.
• Innovative diaper and training pants technology.

ABOUT ASSOCIATED WHOLESALE GROCERS, INC.
Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and 3,400 locations throughout 33 states from 9 wholesale division support centers. Consolidated sales for AWG in 2024 were $12.1 billion. In addition to its cooperative wholesale operations, the company also operates subsidiary companies that provide certain real estate and supermarket development services, and pharmaceutical products. 

ABOUT AWG BRANDS
AWG Brands is Associated Wholesale Grocers’ private brand program consisting of Always Save®, Best Choice®, Pure Wonder by Best Choice™, Hello World by Best Choice™, Clearly by Best Choice™, and Best Choice® Superior Selections®. The AWG Brands portfolio includes more than 4,100 products from departments across the grocery store including center store grocery, bakery, produce, meat and seafood, general merchandise, and health, beauty and wellness. Learn more at awginc.com/awg-brands.