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AWG Brands

Mission & Brands

The mission of AWG Brands is to create member retailer value and grow total business by building consumer price perception across the store through well-positioned brands that deliver low prices and quality products.

The brands include Always Save®, Best Choice®, Clearly by Best Choice™, and Best Choice® Superior Selections®

Why AWG Brands?

  • Establish consumer price perception across the store
  • Deliver low prices 
  • Offer quality products 
  • Grow total business
  • Stem leakage
  • Generate higher overall gross margins and residual sales
  • Attract loyal and profitable shoppers
  • Build on 40 years of consumer trust

Meet the Brands

AWG Brands is AWG’s private brand program consisting of Always Save®, Best Choice®, Clearly by Best Choice™, and Best Choice® Superior Selections®.
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Program Support

A network of support services and teams are in place to help AWG Brands deliver as a high-quality and competitively priced program.
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Become a Vendor Partner

Supplying AWG retailers with award-winning private brands is possible through an extensive network of more than 400 vendor partners.
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Food Safety​

AWG believes it has a moral responsibility to provide food that is safe and wholesome throughout distribution centers and through the food delivery process. AWG closely monitors all private brand suppliers for food safety measures and regularly tests the Always Save®, Best Choice®, Clearly by Best Choice™, Best Choice® Superior Selections® products to make sure they maintain consistent quality. All AWG Brands products carry a 100% customer satisfaction guarantee.

“AWG Brands are important to my business."

“Everyone wants to try and get a piece of the grocery business. Dollar General and Family Dollars are opening in small towns all across the country trying to get that piece. By utilizing AWG Brands, the Always Save® and Best Choice® labels allow me to compete. I highly recommend carrying all the items offered under these labels. The Best Choice® brand is better than most national brands and is a superior product to most.”

Chris West

West’s Country Mart, Abilene, KS

alwayssavebrand.com   | bestchoicebrand.com

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