AWG and Decorworx Announce Strategic Relationship to Enhance Design Services for Independent Grocers

AWG, the nation’s largest cooperative food wholesaler to independently owned supermarkets, and Decorworx, a leading design and production firm specializing in grocery store environments, announce a strategic relationship to provide enhanced store design solutions to AWG member retailers. This move marks a pivotal step in AWG’s commitment to optimizing operations, enhancing member services, and positioning the company for long-term success in a rapidly evolving marketplace.

As a part of this new collaboration, AWG has discontinued operating the Design and Decor Source Group (DSG) department. For over 30 years, DSG provided interior design, production, and installation services to AWG members. This decision was made as part of the company’s ongoing comprehensive strategic review focused on aligning AWG’s resources with the evolving needs of its members and investing in areas that offer the greatest potential for innovation and impact.

Decorworx is widely recognized for its cutting-edge design solutions, advanced production capabilities, and deep expertise in the grocery store decor space. Through this relationship, AWG and Decorworx will combine their strengths to deliver enhanced design services and expanded capabilities to AWG members across the company’s footprint. Decorworx will work directly with AWG’s Store Design & Equipment Services (formerly Store Engineering) department to ensure seamless collaboration and top-tier project execution.

“Decorworx has always believed design is more than décor—it’s a way to help independent grocers grow and thrive,” said Jeff Dansie, Owner of Decorworx. “This relationship with AWG allows us to expand that mission, combining our creativity and expertise with AWG’s reach to bring meaningful solutions to more retailers.”

“Together, we’ll make it easier for AWG members to access innovative design, seamless execution, and the kind of collaboration that turns ideas into results,” said Tenia Wallace, President of Decorworx. “Our passion is helping independents compete and succeed, and this relationship gives us a stronger platform to do just that.”

“This marks a new chapter for AWG and our members,” said James Neumann, AWG SVP of Sales & Support. “We are grateful for the valuable contributions of the DSG team over the past three decades. This relationship with Decorworx aligns with our long-term vision and will empower our members with innovative design solutions that elevate the in-store experience and drive competitive differentiation.”

This strategic move will position the company for future growth and success and fulfill AWG’s mission of providing member retailers all the tools, products, and services they need to compete favorably in all markets served. This includes top quality supermarket merchandise and support services, all at the lowest possible cost.

ABOUT ASSOCIATED WHOLESALE GROCERS, INC.
Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and 3,500 locations throughout 33 states from 9 wholesale division support centers. Consolidated sales for AWG in 2024 were $12.1 billion. In addition to its cooperative wholesale operations, the company also operates subsidiary companies that provide certain real estate and supermarket development services, and pharmaceutical products. 

ABOUT DECORWORX
Decorworx is a Strategic Experience Firm that blends creativity, strategy, and execution to transform everyday grocery environments into meaningful experiences. Since 1996, our team of designers, makers, and builders has partnered with independent retailers nationwide to deliver branding, signage, décor, lighting, manufacturing, and installation with purpose and passion.

We don’t just design spaces—we design for people. Every project begins with listening and collaboration, ensuring environments that are not only beautiful but also high-performing and deeply connected to the communities they serve. With more than 2,000 projects completed across 46 states and recognized nationally for design innovation, Decorworx continues to push the grocery industry forward with progressive, customer-centered solutions that inspire, engage, and perform.