a al al al
  Image link to our website's "About Us" section. Image link to StoreFront - AWG Retail Connection. User and password required. Image link to EComm website for retailers to order marketing supplies. Image link to our website's "Membership" section. Image link to our website's "Merchandising" section. Image link to our website's "Store Services" section. Image link to our website's "Value Merchandisers Company" section. Image link to our website's "Locations" section. Image link to our "Careers" page on website.
 
 
     
  VMC  
     
  SALES & SUPPORT  
     
  PROMOTIONS & PRICING  
     
  MERCHANDISING  
     
  PHARMACY  
     

VMC Marketing & Promotions

We support our members through trade shows, merchandising assistance, pricing strategy, and traditional and digital marketing and advertising.

VMC Trade Shows
VMC coordinates two trade shows per year, bringing its members to Kansas City. The VMC Trade Shows provide retailers the opportunity to view new items, gain merchandising ideas, and purchase show items at savings of 10-50%. The shows are also a great medium to establish and reinforce relationships with manufacturers, brokers and the VMC team.

Marketing, Advertising & Digital Promotions
Traditional incremental advertising opportunities include:
• Buy 5 Save $5
• Mix & Match 10 for $10
• BOGO
• Web Blast Promotions
• Power Buys

Each of these opportunities help to increase basket sizes by partnering with key vendors and offering product purchase discounts.

Digitally, VMC partners with AWG’s Shopper Engagement Platform (SEP) to offer national and VMC-specific digital coupons to retailers’ customers through loyalty programs. Digital marketing and advertising options are also available to compliment these digital coupon offers.

Pricing Strategy
Pricing programs include:
• Temporary Price Reductions available through our TPR program
• EDLC program
• Seven retail price zones are maintained. The VMC Retail Pricing Specialist will assist you with your retail pricing needs. You can also choose to create and maintain your own retail price file.

WinCap Endcaps Program
Through VMC’s “WinCap Endcap Program”, retailers receive HBW products and signage delivered together with initial order discount averaging 20% and additional reorder discounts. Endcap and rack options are available for stores of all sizes.


 
         
  ABOUT US
Annual Report
Resource Guide
History

MEMBERSHIP
Member Services
New Store Incentive
Profit Profile
Testimonials

VMC
Merchandising
Promotions & Pricing
Sales & Support
Pharmacy

MERCHANDISING
AWG Brands
Bakery
Category Management
Deli
Meat Department
Grocery, Dairy, Frozen
Pricing
Produce
Shelf Management
STORE SERVICES
DSG
EDI
Learning & Development
Real Estate
Sales Services
Media Solutions
Reclamation
Retail Business Solutions
Store Engineering
HOME

STOREFRONT

ECOMM

CAREERS

LOCATIONS

VENDORS

STORE CONCEPTS

CONTACT US

PRIVACY

  Copyright© 2007-2019 Associated Wholesale Grocers, Inc.